Monday, January 18, 2010

FastMall App For Apple iPhone TV Commercial by

We have basically recreated Google maps but with very high end designed interactive virtual maps for internal structures starting with malls and Rodeo Drive (soon universities, hospitals, theme parks and so on).


TV Commercial -

FastMall has been developed to help you know exactly where everything is located at any shopping mall right on your iPhone. Full interactive turn by turn guidance and shake your iPhone for the nearest restroom and be taken there right away!

If you favorite mall is not available with a virtual mall map yet, email us and we will add it to the queue and get it done quickly.

We currently have over 1250 malls completed in our database that include tons of information for just about every shopping mall in the USA, some in Canada and Bluewater in the UK.

Current features of the FastMall experience:

1 – Interactive guidance from store to restaurant to restroom at the mall. Total OFFLINE search so the app is stable even if your signal fails once your logged in without using GPS inside the mall, so the app will never fail because of losing signal.

2 – Shake your iPhone to locate the nearest restroom and be taken to it.

3 – Tell FastMall where you parked and it will remember for you!

4 – Find or add a deal for your favorite store and save money and help the community.

5 – Add a review of any store, restaurant or even review a restroom!

6 – Have a stroller or in a wheelchair? FastMall will give you exact directions INSIDE the mall by tapping the ELEVATORS ONLY icon.

7 – If data is missing from FastMall, you can help the community and add just about any data to make the app better. Add a restroom, restaurant, store or even an entire mall if it is missing from FastMall.

8 - Share your status on Facebook and Twitter, let you friends know what your up to at the mall (Coming in the public release of 1.3 soon).

9 – If you are a business, advertise to targeted potential customers by sponsoring any category or result or pin drop.

10 – If it is not listed above and you want us to add something just ask. This is the app for the entire world to collaborate and make the best social/shopping experience of all time.

Just added upgrades for 1.3

- All mall listings now display a green MAP icon so you can quickly know which malls have virtual maps available.

- You can now swipe your finger across listings on the main menu and on any mall or store listing for fast shortcut access!

- Where Did I Park? - This section now features full GPS functionality that shows you where your car is located using Google maps. You speak into the iPhone and can remember anything using this feature as well.

- We have added a very helpful My Malls section so you know what malls you own in 1 simple place.

- Community Section Added: Allows a user to check the latest activity from FastMall and share it with their friends via email (Facebook/Twitter coming in the public 1.3 release). You can now simply swipe your finger across each text area to access the shortcut icons for speed.

- My Lists Section Added: Helpful section where you can type out a shopping list to easily remember what to buy on your trip, add a wish list for future trips and even list things you hate!

- Favorites - We have now incorporated filters so you can check what malls or stores you have selected as favorites for speed.

Malls included with virtual maps as of today:

Mall of America
King of Prussia
Sawgrass Mills
Aventura Mall
Menlo Park Mall
Mall At Short Hills
Shops at Columbus Circle
Westfield San Francisco Centre
The Forum Shops at Caesars
The 900 Shops
Beverly Center
The Shops at Mission Viejo
Stanford Shopping Center
Roosevelt Field Mall
The Shops At Riverside
NorthPark Center
Woodbury Commons
Kierland Commons
Burlington Mall
Brea Mall
Ala Moana Center
Grapevine Mills
Scottsdale Fashion Square
Northshore Mall
Bridgewater Commons
Laguna Hills Mall
Arden Fair Mall
The Oaks
Deptford Mall
Cherry Hill Mall
Lakewood Center
Green Acres Mall
Quaker Bridge Mall
Fashion Island
Serramonte Center
Puente Hills Mall
Smith Haven
Queens Center
Fashion Show
Rodeo Drive (Yes, the street)
Freehold Raceway Mall
Los Cerritos Center
Sunvalley Shopping Center
Great Northern Mall
The Grove in Los Angeles
Moorestown Mall
Hamilton Mall
Stonewood Center
Monmouth Mall
Montebello Town Center
Wilton Mall at Saratoga
South Bay Galleria
Antelope Valley Mall
Fair Oaks Mall
Metropolis at Metrotown
Opry Mills
Chandler Fashion Center
Town Center at Boca Raton
Tysons Corner Center
Walt Whitman Mall
Paradise Valley Mall
Bluewater UK
Cherry Creek
Beaver Valley
Dadeland Mall
Jersey Gardens

More virtual mall maps will be added weekly based on the size of the mall or number of requests we get for a specific mall.

-Turn by turn guidance inside any mall that has a virtual mall map completed.

- Shake your iPhone to locate the nearest restroom!

- Remember where you parked.

- Find any store at the mall.

- Call any store at the mall.

- Directions to any mall.

- Add a review for any store.

- Add a review for any restroom.

- Add a review for any restaurant.

- Save malls, stores or restaurants to your favorites.

- Create a wish list of things you love. -Get a deal at your favorite store.

- Share you status/reviews on Facebook and Twitter.

- All reviews and data collected will be shown in our dynamic feeds on the home page.

- Total OFFLINE mapping ability even if you lose your Internet signal.

- Find or add a deal for your favorite store and save money and help the community.

- Have a stroller or a walking disability? FastMall will give you exact directions INSIDE the mall by tapping the ELEVATORS ONLY icon.

- If it is not listed above and you want us to add something just ask. This is the app for the entire world to collaborate and make the best social/shopping experience of all time.

1.3 specific new features, everything in the app is FREE, maps, etc.

1 - Bypass Login (not needed unless you want to input data)

2 - Ability to register with Facebook (not working yet) and Twitter (working fine). Right now only login with:

Username: nytimes
Password: nytimes

3 - App now opens in 2-4 seconds instead of 8-12 seconds.

4 - New Notifications Ticker. (Swipe your finger to turn them on or off in ticker mode, tap on it to view details of notifications). This can and will be used for in app advertising. Full tracking for all clicks and can send reporting of data to advertisers.

5 - Swipe menus in the Mall List Section - Swipe your finger on the list to access to shortcuts!

6 - My Malls Section - This is where you can see the malls you add to your malls. You can add them from each mall menu.

7 - Profile section - Choose your picture and set it as avatar.

8 - Add video or photos to your review!!!

9 - Community - ability to view reviews with videos or photos! (Public 1.3 will allow any user to submit video reviews and photo reviews to moderate then be approved).

10 - FastMall maps icon filter - This is at the bottom right of any Map in FastMall, you can tap there to choose which icons you want to view at the map, add/remove anything you want!

11 - Select Mode on FastMall Maps - This is one great feature that lets you navigate with your finger through the map of the mall, tap and drag your finger over the stores on the map and you can see the stores names on the map, release your tap and a pin drops in the chosen store!

12 - Check in at a Mall or a Store! - Check in to setup your latest status of where you are! Check in item is located on each mall menu or on the store detail/mall information page.

13 - Add Mall or Store to the Main Menu! - Choose the mall or store that you like and add them to the main menu as a shortcut!

14 - View latest check ins at stores or malls in the community section!

15 - Move icons around on the main menu, just like on your iPhone! Tap and hold on any icon, like PROFILE and it will "shake"

you can then move the icons around by dragging them around. Tap the DONE button once finished!!!

Sunday, March 01, 2009 Ranks MindSmack #1 For Best Web Design In The United States Of America

We are truly honored to get this awesome accolade from this highly respected authority on the web.

Evaluation Criteria for Web Design

Though it is perhaps one of the most evident features of a website, the design is not always given as much thought it deserves. The design of a website is intricately intertwined with not only its appearance but also its effectiveness. Web design has a lot to do with making the website efficient and convenient to use without losing the visual appeal of it.

A good web design firm needs to keep this in mind and should be able to balance the art of functionality and appearance without getting carried away by either. The design of the website should, first and foremost, convince people to do what you have brought them there for.

Topseos assesses the top web design firms through a rigorous evaluation system. A series of processes and questions allow us to identify those firms who truly excel in their performance.

To check MindSmack out as #1 on their list of the top 10 web design companies in the USA click here!

For MindSmack’s profile on click here!

Friday, January 30, 2009 new home and women's site launches!

Pop culture meets subculture – with a twist. That’s Rocket Dog.

Fierce and funny. Fast and fetching. Flirty and footloose (yes, as in the movie). Occasionally fluffy.

Serving fashion-forward teens, eclectic city-dwellers and coastal casualistas who surf a wave as readily as they do the Web, Rocket Dog creates daring style combinations that play like epic, madcap love stories: librarian lace-ups meet sex-bomb spike heels. Demure scotch plaid meets new-wave chunk. Sturdy topsider meets punk-rock patent. Practical tweed flat meets swashbuckling samurai sash. Scaled-down Wellie meets fanciful fauna print. Opposites attract; fireworks ensue.

Rocket Dog shoes don’t blend in with the well-heeled pack – those nondescript breeds with their tails between their legs. Rocket Dogs bark.

We’re mad shoe scientists. We comb the planet for the most inspired ingredients and splice them together in our design laboratory. The DNA of our creations can be traced to Tokyo malls, New York punk clubs, Orange County beach barbecues, Hong Kong streetcorners and our own neon-colored, sci-fi dreams.

The Rocket Dog girl? She’s style-conscious but not a fashion slave. Confident and cool, but not afraid to show her goofy side. She likes comfort but isn’t conservative. She’ll work a sporty look – and hit the slopes or the water with her friends – but she doesn’t live at the gym. She watches reality TV but probably won’t admit it. And she loves her Rocket Dog shoes – she collects them, catalogues them, blogs about them and even makes movies about them.

And the Rocket Dog guy? He’s her boyfriend.

You can find Rocket Dog shoes at fine U.S. department and specialty stores. Collections include sandals, casual shoes, sneaks and boots; prices range from $20-$100.

The Story of Rocket Dog

It all began with a cork-bottom sandal.

The year was 1997. Rocket Dog’s first charismatic pup of a shoe scampered onto the scene and became the darling of San Francisco, South Beach and L.A. – the number one sandal of the season and the first issue of a champion litter. Next came a boundary-breaking all-rubber sandal, dubbed “Horny Corner” in honor of a legendary surf spot in The O.C.’s Huntington Beach; it too was soon the toast of the coast.

The brand behind these suddenly ubiquitous shoes? It was sired by breeders with more than 40 years’ experience designing and marketing footwear, and named (with a kinetic canine logo to match) for the head Dog whisperer’s fleet-footed, beachcombing pooch, Max, known far and wide for his stunning velocity. He was an apt mascot for a new breed of shoe company: one that took off like a shot, has never stopped moving, and that – once it sets a goal – is like a dog with a bone.

RD quickly became an international brand, extending its paws into Central America, Europe, Australia and parts of the Middle East, among other markets. The company launched its men’s line in 2004, and a kids’ line shortly thereafter.

Our “brain lab” hit a new plateau with their line of vulcanized shoes, which showcased a similarly funky-femme sensibility. The design team has gone on to mutate an array of familiar shoe categories. Dress dogs, casual dogs, school dogs – they all have a twist, from sly prints sewn under the tongue or artfully distressed surfaces to “toybox” charms attached directly to the top of the shoe.

When we want to do our version of a popular style, we study it from every angle and then add our DNA. Rocket Dogs need to be cute, comfortable and little bit loud. Do we dig rockabilly-pinup audacity, modern lines with a bit of Asian-styled panache, futuristic flavor with old-school sass, and American goth-girl punk? You bet. But Rocket Dog’s designers constantly push themselves outside their comfort zones, striving to reinvent traditional shoe styles in their own irreverent image.

We design with a certain kind of customer in mind: young, hip, nonconformist, saucy, funny and experimental. She might be 19 years old, or 25. Or 70, for that matter – some people just refuse to grow up, and those are our kind of people.

Monday, December 31, 2007

Happy New Year 2008! is going to be exploding in 2008 with a huge post production facility opening in New York City.

We will also be launching our MADNESS site which will be 100% interactive flash, video and animation along with the coolest media player in the history of the Internet.

Stay tuned.

Sam Feuer