Pop culture meets subculture – with a twist. That’s Rocket Dog.
Fierce and funny. Fast and fetching. Flirty and footloose (yes, as in the movie). Occasionally fluffy.
Serving fashion-forward teens, eclectic city-dwellers and coastal casualistas who surf a wave as readily as they do the Web, Rocket Dog creates daring style combinations that play like epic, madcap love stories: librarian lace-ups meet sex-bomb spike heels. Demure scotch plaid meets new-wave chunk. Sturdy topsider meets punk-rock patent. Practical tweed flat meets swashbuckling samurai sash. Scaled-down Wellie meets fanciful fauna print. Opposites attract; fireworks ensue.
Rocket Dog shoes don’t blend in with the well-heeled pack – those nondescript breeds with their tails between their legs. Rocket Dogs bark.
We’re mad shoe scientists. We comb the planet for the most inspired ingredients and splice them together in our design laboratory. The DNA of our creations can be traced to Tokyo malls, New York punk clubs, Orange County beach barbecues, Hong Kong streetcorners and our own neon-colored, sci-fi dreams.
The Rocket Dog girl? She’s style-conscious but not a fashion slave. Confident and cool, but not afraid to show her goofy side. She likes comfort but isn’t conservative. She’ll work a sporty look – and hit the slopes or the water with her friends – but she doesn’t live at the gym. She watches reality TV but probably won’t admit it. And she loves her Rocket Dog shoes – she collects them, catalogues them, blogs about them and even makes movies about them.
And the Rocket Dog guy? He’s her boyfriend.
You can find Rocket Dog shoes at fine U.S. department and specialty stores. Collections include sandals, casual shoes, sneaks and boots; prices range from $20-$100.
The Story of Rocket Dog
It all began with a cork-bottom sandal.
The year was 1997. Rocket Dog’s first charismatic pup of a shoe scampered onto the scene and became the darling of San Francisco, South Beach and L.A. – the number one sandal of the season and the first issue of a champion litter. Next came a boundary-breaking all-rubber sandal, dubbed “Horny Corner” in honor of a legendary surf spot in The O.C.’s Huntington Beach; it too was soon the toast of the coast.
The brand behind these suddenly ubiquitous shoes? It was sired by breeders with more than 40 years’ experience designing and marketing footwear, and named (with a kinetic canine logo to match) for the head Dog whisperer’s fleet-footed, beachcombing pooch, Max, known far and wide for his stunning velocity. He was an apt mascot for a new breed of shoe company: one that took off like a shot, has never stopped moving, and that – once it sets a goal – is like a dog with a bone.
RD quickly became an international brand, extending its paws into Central America, Europe, Australia and parts of the Middle East, among other markets. The company launched its men’s line in 2004, and a kids’ line shortly thereafter.
Our “brain lab” hit a new plateau with their line of vulcanized shoes, which showcased a similarly funky-femme sensibility. The design team has gone on to mutate an array of familiar shoe categories. Dress dogs, casual dogs, school dogs – they all have a twist, from sly prints sewn under the tongue or artfully distressed surfaces to “toybox” charms attached directly to the top of the shoe.
When we want to do our version of a popular style, we study it from every angle and then add our DNA. Rocket Dogs need to be cute, comfortable and little bit loud. Do we dig rockabilly-pinup audacity, modern lines with a bit of Asian-styled panache, futuristic flavor with old-school sass, and American goth-girl punk? You bet. But Rocket Dog’s designers constantly push themselves outside their comfort zones, striving to reinvent traditional shoe styles in their own irreverent image.
We design with a certain kind of customer in mind: young, hip, nonconformist, saucy, funny and experimental. She might be 19 years old, or 25. Or 70, for that matter – some people just refuse to grow up, and those are our kind of people.
Blog about my life, my perspectives and general fun nonsense. I am an expert in a ridiculous amount of areas. Ask me any question and I will answer it at some point. Email - MindSmack@gmail.com
Friday, January 30, 2009
Wednesday, July 23, 2008
Wednesday, February 13, 2008
Times Square New York City - 18th Floor. Penthouse. Roof Deck. New MindSmack.com Wolrd Headquarters
Opening April 1st, 2008.
Get your SMACK ON!
Get your SMACK ON!
Monday, December 31, 2007
Happy New Year 2008!
MindSmack.com is going to be exploding in 2008 with a huge post production facility opening in New York City.
We will also be launching our MADNESS site which will be 100% interactive flash, video and animation along with the coolest media player in the history of the Internet.
Stay tuned.
Sam Feuer
We will also be launching our MADNESS site which will be 100% interactive flash, video and animation along with the coolest media player in the history of the Internet.
Stay tuned.
Sam Feuer
Wednesday, November 08, 2006
Monday, July 31, 2006
Im Backkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
Lots of stuff happening so I have the urge to blog again.
The desire to write.
So I will.
Yanks got Bobby Abreu. MindSmack is KICKING THE WORLDS ASS.
Bout to go to the office to get some grub.
But soon. Novious banter.
The desire to write.
So I will.
Yanks got Bobby Abreu. MindSmack is KICKING THE WORLDS ASS.
Bout to go to the office to get some grub.
But soon. Novious banter.
Tuesday, January 03, 2006
Friday, December 30, 2005
Saturday, December 10, 2005
Honey Smacks for Breakfast are very TOUGH to get down
At a pace where you can successfully eat them without "the major uncomfortable SOG"
Not much worse then soggy honey smacks.
And, any single disruption whilst eating the bowl of honey smacks induces soggyness.
Which, in turn makes for a poor bfast experience.
It is over now.
Cannot eat them again during this sitting.
Not enough milk left to pour fresh honey smacks for that just poured crunchy.
Only thing left would be "the major uncomfortable SOG."
Can't wait for lunch!
Monday, November 14, 2005
I have recently become an ATV enthusiast! Man does it rock!!!!!!!!!!!
Anyone ever gone?
Anyone know where to ride in NJ?
Lemmmmmmmmme know.
Anyone know where to ride in NJ?
Lemmmmmmmmme know.
Wednesday, November 09, 2005
Monday, September 26, 2005
Monday, August 08, 2005
Wednesday, June 29, 2005
Today is a big day. Today we get toilet!
No more running down 3 flights of stairs for the "must urination calling" when you first awaken in the morning. I have tried to work a method in the last 3-4 weeks that can prolong the need to urinate immediately upon opening my eyes but alas, it is simply not possible without the obscene burning feeling that does not end its torture on the urethra until it spews the liquid.
Needless to say we are excited.
I just bought 120 of the best episodes of WOODY WOODPECKER on DVD via eBay!
See, now this is what I am talking about. It's all about finding a deal like this (assuming it's legit). Someone spent the time to burn these episodes to DVD or transferred them from VHS or TV to DVD. GOD BLESS THEM! I hope the quality is good enough to observe the quality visual and hi-jinx that is Woody and his friends like Chilly Willy the penguin and that zany crocodile (along the river nile, I guess their always warm as toast they always seem to smile!)
I just posted on a blog that Larry David posted on!
Hopefully one day I will meet the older version of myself. Would give my right nipple, my left knee and my upper lip to be an extra on CYE!
Monday, June 20, 2005
Holy shit life is busy!
Since we moved in every aspect of shit has been non stop busy. I am hoping we can have the bathroom upstairs finished by this coming Friday.
the kitchen cabinets will be here tomorrow but will have to sit in the garage until everything else is done.
we gotta buy the kitchen floor tile tonight or tomorrow as well.
work is booming as well.
fun but chaotic to juggle all but hopefully in about 1 month everything will be settled and the new site will be online.
then we can rock it out for the rest of the year.
oyveighzmir
the kitchen cabinets will be here tomorrow but will have to sit in the garage until everything else is done.
we gotta buy the kitchen floor tile tonight or tomorrow as well.
work is booming as well.
fun but chaotic to juggle all but hopefully in about 1 month everything will be settled and the new site will be online.
then we can rock it out for the rest of the year.
oyveighzmir
Wednesday, June 08, 2005
Almost 10,000 hits to my blog. SO I AM BACK INTO IT!
So the bathroom tub is in. We now have lived in Cranford, NJ for 1 week and I must say it is such an amazing place. People are so nice and caring about their area and houses. If anyone seeing this lives near or in NYC and never heard of Cranford, NJ it should be checked out. It is one of the few places left that you can still get a decent size piece of the earth for less then $500,000 near nyc. My wife says she has been getting into NYC in 40 mins door to door. That is rockin!!!!!!
Today we are awaiting the toilet delivery along with the stove, microwave and the vanity for the bathroom. I think that is the last major purchase for awhile. Unless we get the corvette or piano soon!
Monday, May 16, 2005
So now we are GUT RENOVATING the bathroom AND kitchen
An old friend of mine is a contractor so with his uncle who is a master plumber and electrician, they are gutting both rooms. Basically, we are doing it because he is hooking us up with a sick deal!!!
Will show some photos before and after asap........
YEEEHAWWW.
Got the jetted tub i wanted too!!! Wheeeeeeeeeeeeeeee.
Will show some photos before and after asap........
YEEEHAWWW.
Got the jetted tub i wanted too!!! Wheeeeeeeeeeeeeeee.
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